Lem and I were over at X place yesterday and I had my first session on website advertising revenue 101.

Which proves all along that everything I knew was wrong. No skill I've managed to acquire in the past - marketing strategies, closing million dollar accounts, mergers - has prepared me for this. When it comes to internet promotion, I am on unchartered territory.

Now I'm beginning to look at websites differently.

For instance, I signed up for NetWinner. There is a milli0n dollar jackpot up for grabs. The site gave me 1,000 free credits to register, and so far, no one has asked me to pay any money to play the game.

I played twenty minutes straight using lotto quick pick and I've been bombarded with video ads:

Apply for a credit card
Right Guard
Bryers Ice Cream
Jet Li's Fearless (Shaking too my boots. Ugh! Subtitles.....)
Mel Gibson's Apocalypse

Just to name a few.

I did manage to win 30 credits by sheer luck. I'm still not sure what I can cash in for these credits, but I do know though that these advertisers paid good money to have their ads shown while I was playing Netwinner's game.